The Promotion of the Apollo Program

The success of Apollo was mainly due to the fact that the project was conceived and honestly presented to the public as an international sporting event and not as a contribution to science. The order of priorities in Apollo was accurately reflected by the first item to be unloaded after each landing on the Moon's surface, the television camera. The landing, the coming and going of the astronauts, the exploring of the moon's surface, the gathering of Moon rocks and the earthward departure, all...